Kroger Launches Branded Mastercard via Imprint Payments Platform
Kroger is rolling out a new co-branded Mastercard powered by fintech payments firm Imprint, the NYSE announced in its pre-market advisory.
Kroger, one of the largest U.S. grocery chains, is launching a co-branded Mastercard credit card built on the payments platform operated by Imprint, according to a pre-market advisory issued by the New York Stock Exchange on Oct. 1, 2026.
The NYSE distributes daily pre-market updates directly from its trading floor, offering investors early visibility into corporate announcements and market-moving developments before the opening bell. The Kroger-Imprint partnership was highlighted in that advisory as a notable business development.
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Imprint is a fintech company that specializes in powering branded credit card programs for consumer-facing companies, allowing retailers and other businesses to offer proprietary financial products without building payment infrastructure from scratch. Partnering with Mastercard's established network positions the new Kroger card within a globally accepted payments ecosystem.
For Kroger, a co-branded credit card represents a potential avenue to deepen customer loyalty, capture spending data, and generate incremental revenue through financial services — a strategy increasingly common among major U.S. retailers. The move places Kroger alongside competitors that have long leveraged store-branded or co-branded card programs as retention tools.
Full details of the card's rewards structure, interest rates, and rollout timeline were not disclosed in the NYSE advisory. Continue reading at Economic News, Trends, Analysis.
